FirstFruits Marketing Announces Partnership with Cynthia Sass

September 30, 2019
By: Jenn McGraw

YAKIMA, Wa. September 30, 2019 - FirstFruits Marketing is excited to announce their partnership with Cynthia Sass as brand ambassador for Opal apples, the only NonGMO, non-browning apple on the market. The renowned dietitian and New York Times best-selling author will educate consumers on the health benefits of Opal apples through recipes, healthy eating tips, public appearances and social media.

As a Board-Certified Specialist in Sports Dietetics, Sass holds a master's degree in both nutrition science and public health. She has consulted for five professional sports teams, and currently serves as the nutritionist for the New York Yankees. Additionally, she has appeared on numerous national TV shows, including The Today Show, Good Morning America, The Rachael Ray Show, The Martha Stewart Show and Nightline. In addition to her science background, Sass is trained in plant-based culinary arts and mindfulness meditation.

"Not only do Opal apples have incredible flavor, they also have amazing versatility," said Chuck Zeutenhorst, general manager of FirstFruits Marketing. "We're thrilled to have Cynthia on board to help showcase the many benefits and uses of Opal apples. She is the perfect partner to introduce Opal to a new wave of consumers."

"I am honored to partner with FirstFruits Marketing to represent Opal apples," says Cynthia Sass, "I look forward to sharing my health tips and recipes with new and existing Opal fans."

FirstFruits Marketing is inviting influencers, registered dietitians and Opal enthusiasts alike to meet Sass at the Produce Marketing Association's Fresh Summit at their booth #4460. She will be signing Opal mini cookbooks and talking about Opal apples on Friday, October 18th. 


About FirstFruits Marketing
FirstFruits Marketing is dedicated to growing the highest quality apples and cherries in the industry. We grow over 10 varieties of apples and cherries spread across 6,000 acres in Eastern Washington. We are unique in the industry because our fruit is grown, stored and packed at the same location-a practice unmatched in our industry giving us greater control over the quality and safety of our products. For more information on FirstFruits Marketing visit