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We are a strategy centric firm focused on the fresh produce supply chain from seed to retail.
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At GoldenSun Insights, we turn insights into results.

“Our business was founded on our deep understanding of what drives retail produce operations. We combine our retail insights with strategic work throughout the supply chain, including the seed industry, growers, shippers, wholesalers, and retailers. We support our clients in crafting solutions that elevate their products and services beyond commodities to value-added positioning for retailers.”

- Don Goodwin, Founder and President

We deliver

We collaborate with our clients to craft a comprehensive strategic plan that becomes the focus of growing the company. We are also adept at crafting specific strategies for sales, product, marketing, and team approaches.

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Hear it from our clients.

“We partnered with GoldenSun over 5 years ago when it was the moment to bring our game-changing vegetable variety to the market. Don and his capable team stayed one step ahead of the trends, which enabled them to see the opportunities and deliver insights that others may miss."

  • Jeff Boettge
  • |
  • Head of Crop Marketing and Strategy
  • |
  • Sunions

Talented Team

Jennifer McGraw
Jennifer McGraw
Marketing Manager
Tim Rogers
Tim Rogers
Business Development Manager
Don Goodwin
Don Goodwin
Founder & President
Naba Bakar
Naba Bakar
Director of Marketing
Shelby Ralston
Shelby Ralston
Marketing Manager
Jason Fuller
Jason Fuller
Vice President
Megan Drews
Megan Drews
Marketing Manager
Learn More About Our Team