Testimonials

Here's what our clients had to say.

“We partnered with GoldenSun over 5 years ago when it was the moment to bring our game-changing vegetable variety to the market. When you’re dealing with a once in a generation product, you need experience and expertise to navigate today’s fast-changing retail landscape. Don and his capable team keep one step ahead on the trends which enable them to see the opportunities and deliver insights that others may miss. I’m told that over 85% of new products launched in retail produce fail in their first year. Well, after 3 years on the market, our onion brand is experiencing explosive growth thanks in large part to the guidance from GoldenSun Insights.”

Jeff Boettge, Head of Crop Marketing and Strategy Biennials
BASF

“Don Goodwin recently wrote and presented a case study at the Purdue Food and Agribusiness Executive Summit attended by 50 senior leaders across the industry. His case study session was rated the highest by participants. Don’s deep knowledge about the fresh produce supply chain and specifically in this case, about Controlled Environmental Agriculture, created a rich discussion in the classroom. I have had the good fortune of knowing Don Goodwin professionally for almost 20 years. As my Center for Food and Agricultural Business is in discussion about new collaborative efforts with Don, he invited me to his Client Retreat in February 2020. Spending two days as a participant provided an in-depth look at Don’s expertise, his capability to identify critical issues ahead, and his ability to identify gaps and needs along the entire supply chain. It is clear that Don’s long-term clients respect his expertise and guidance as they look toward future success of their respective organizations.”

Betty Jones-Bliss, Associate Director - Center for Food and Agricultural Business
Purdue University