Dedicated professionals with a passion for produce.
"What I love about this business is the opportunity to bring insights from one point in the supply chain to add spark to another player-creating partnerships that deliver value all around and fuel consumer demand for fresh produce." – Don
- Award-winning industry leader with thirty years’ experience
- Innovative founder of numerous successful companies
- Results-driven with focus on the bottom line
Don Goodwin has direct experience in procurement, wholesale, marketing, and merchandising-affording him unique insights across the fresh produce supply chain. He provides strategic direction and actionable business plans. In 2007, Don was recognized as one of "Top 25 Leaders of Influence" by The Packer.
Prior to launching GoldenSun Insights, Don worked for Target Corporation, where he led the development and launch of fresh produce within Super Target. He later served as the COO of Green Giant Fresh where he built retail and grower partnerships to expand the Green Giant brand. An expert in licensing, Don also helped found Imagination Farms, a fresh produce distribution company focused on increasing children’s consumption of fruits and vegetables and negotiated a partnership with Disney Consumer Products division to include fresh produce under the Disney Garden brand. He began his career with retailers HEB Grocery Company and Supervalu.
A native of the Chicago area, Don has a BS in Food Distribution from Western Michigan University. He is based in Minnetrista, Minnesota.
"It has often been said that if there weren't problems in produce, none of us would have jobs. As technology continues to offer great tools for proposed solutions, experience plays a major role in tackling the most complex issues. I am very passionate about using that experience to help others chose a path into the future with promised results.” - Jason
- Natural leader with high-integrity and accountability
- Analytical problem solver and confident decision-maker
- Strategic mindset which has delivered consistent achievements and profitable results
Prior to joining GoldenSun Insights, Jason started his career in the Salinas Valley with Markon as a field representative than on to the desk as a purchasing manager. After Markon, Jason sold for premiere grower/shippers like T&A and Freshkist. After relocating to Bakersfield, CA, Jason took a position in table grapes with Castlerock Vineyards. He took a position as the Director of Sales for Sun World, eventually taking on the responsibility of Vice President of Sales and Marketing.
Jason grew up in Exeter, CA, before studying Agribusiness/Marketing at California Polytechnic University. Jason and his wife enjoy spending time with their three amazing children. If not by the pool, beach, or barbecuing, you will most likely find Jason on the golf course. He is based in Bakersfield, California.
"Food is a universal language - it brings people and cultures together. My love for food combined with my strategic mindset, feeds my passion for producing creative solutions that are as unique as my clients." – Naba
- Sorts through complex problems efficiently to find optimal solutions
- Recognizes the special and distinct qualities of each client to deliver one-of-a-kind campaigns
- Stops at nothing to deliver the right results
Naba's background in the sciences allows her to take a unique and methodical approach to marketing. But don't be fooled; her intelligence is matched equally by her creativity and passion to achieve. Naba has over 6 years of experience in marketing - ranging from corporate marketing to marketing for her own entrepreneurial ventures. Naba earned a BS in Biological Sciences from the American University in Washington D.C. and an MBA from the Minnesota School of Business. When she's out of the office and away from her startup, you may find Naba catching some rays on a beach, pumping iron at the gym, or enjoying her seats at a Ravens game. She is based in Chanhassen, Minnesota.
"What I love most about the grocery industry is the constant search for innovation and differentiation. Staying ahead of food trends and consumer demands is the key to winning in the ultra-competitive grocery retail landscape." – Tim
- Produce veteran with 15+ years in the grocery industry
- Data-driven, retail-focused and results-oriented
- Highly motivated professional who excels in a team environment
Prior to GoldenSun Insights, Tim spent his entire career at The Fresh Market. A specialty grocer primarily in the southeast. He has experience in operations, merchandising, product/private label development, and category management. Tim is an expert in value-added produce and meal solutions. His passion for fresh fruits and vegetables is matched only by driving sales through great retail programs and top of class customer service.
Tim is a lifelong North Carolina resident. Tim is a loving husband and father. When away from work, he enjoys family time, golfing, fishing, and boating. He is a resident of Jamestown, North Carolina.
"No matter the culture, gender, religion…Food is something we all have in common. I'm proud to be working in a field that helps illustrate the importance of the role food plays in our lives and have the opportunity to get creative with the different clients I serve." – Jennifer
- Strong interpersonal communication skills
- Highly organized and proactive thinker
- Strives for 100% client satisfaction
Jennifer's background in customer service and marketing has helped shape her as a marketing professional with a passion for working with people. Collaborating with clients and co-workers on projects is what she excels in. Jennifer earned her BS degree in Communication Studies with a minor in Psychology from Minnesota State University, Mankato. When she's not hard at work, you'll find her in her kitchen cooking, exploring the Twin Cities, enjoying a theatre production, or cheering on her favorite football teams. She is based out of Minneapolis, Minnesota.
"People make over one hundred different decisions every day. What I love the most is being able to help guide consumers in the right direction to make purchases that not only benefit them but the world. That's why I love working in such a purposeful industry such as produce." – Megan
- Synthesizes data to create compelling stories
- Strives to understand consumers and their motivations
- Excels at creative writing and content curation on social media
Megan has a passion for people and for telling their stories. Megan brings her wide range of creative and analytical skills to the table, which includes market research, content curation, social media strategy, and brand strategy. She also has experience outside of marketing from working at a non-profit, for a local poet and at an advertising agency based in Minneapolis. When Megan's not working, you can usually find her baking a delicious dessert or outside taking photos of nature and friends. Megan is a graduate of the University of Minnesota Twin Cities with a BA in Journalism. She is based out of St Paul, Minnesota.
"Food is something that connects and informs an individual about the world around them. To know where and how products are produced leads to a healthy lifestyle. This industry allows me to combine my passion for produce and my creative mindset to deliver unique solutions for our clients and consumers." – Shelby
- Strategic and energetic mindset to elevate clients online presence
- Curates captivating and unique ideas for clients
- Conversationalist with a passion for relationship building
Shelby has a drive for digital marketing strategy and content development. She is dedicated to exceeding expectations and bringing spirit to brands. When Shelby's not working, you can find her cooking meals for family and friends, spending time on the lake, or spoiling her puppy. Shelby is a graduate from Miami University with a BA in Marketing. She is based out of Minneapolis, Minnesota.