Marketing

Marketing

Our comprehensive go-to-market strategies are customized for the produce industry. We establish clear-cut plans to win with the trade, retailers, and consumers.

Brand Management

Whether you are an industry icon or just getting started, your presence in the market and online influences consumer's perceptions. GoldenSun Insights emphasizes changes in the marketplace, including shopper marketing, e-Commerce, and direct-to-consumer initiatives to increase trade visibility and consumer relevance.

  • In-store retail integration
  • Product brand positioning and development
  • Packaging - new and updated
  • Website development
  • Integrated marketing strategies
Marketing Brand
Marketing Social

Social & Digital Marketing

We stay on top of emerging and proven media trends that can enable clients to build vibrant social networks.

  • Work with cutting edge technologies to optimize geo-targeted omnichannel campaigns
  • Strategies for established and emerging platforms
  • Planning and execution with the goal of direct fan engagement
  • Creation of content and calendars¬†
  • Monitoring and online reputation management
  • Tracking conversions about industry/competitors
Marketing Social

Advertising & Creative Services

Customer-facing products and messaging should align with both strategy and marketing plans. Our creative services will help bring your brands to life.

  • Sales support and trade show materials
  • Advertising / Promotions
  • Copywriting
  • Point of sale merchandising
  • Measurement and monitoring
Marketing Advertising
Marketing Media

Media & Public Relations

Effective communication strategies can build mutually beneficial relationships with your target audiences and key influencers. We understand that every client has distinct needs, so we create custom campaigns that deliver real results.

  • Public relations - trade and consumer
  • Targeted messaging to journals and publications in North America (including TV, radio, print and online)
  • Influencer marketing
  • Crisis response planning
Marketing Media

Culinary Expertise

Roxanne Goodwin is a self-taught cook and baker. Her interests in the kitchen began when she was a child, baking apple muffins for her family to enjoy. Roxanne is passionate about developing and curating recipes that are simple, healthy, and fresh. For the last decade, she has participated in the Minnesota State Fair baking competition. Through her numerous awards, she is considered one of the top bakers in the fair. Roxanne assists GSI clients with recipe and cookbook development and photography.

Marketing Culinary Expertise