Wholesum Launches New Organic Butternut and Spaghetti Squash Program
AMADO, ARIZ., April 14, 2020 — Wholesum® recently launched a new program of high-volume, organic and Fair Trade butternut and spaghetti squash. This is the first commercial production of hard squash for Wholesum in several years after trials last year. They will be available in markets mid-April.
“At Wholesum we are very proud of the organic and Fair Trade vegetables that we grow, but we are constantly looking to innovate, expand our offerings, and do so sustainably,” says Theojary Crisantes, Chief Operations Officer of Wholesum®. “We decided to maximize the use of our fields by planting hard squash following our soft squash season. After a few trials last year at our farm in Culiacan, Mexico, we have created a great spring butternut and spaghetti squash program that we will bring great value to our farm and customers.”
Although butternut and spaghetti squash are considered winter squashes, they are not limited to growing in the winter months. Butternut and spaghetti squash are hearty and versatile vegetables with high vitamin content and long shelf life that appeals to retailers and consumers. “The new butternut and spaghetti squash program is another way we can provide support to our customers as well as our Fair Trader worker team in Mexico,” says Ricardo Crisantes, Chief Commercial Officer of Wholesum®.
Wholesum’s other assortment of 100% organic and Fair Trade certified squash include zucchini and yellow squash. Both are available year-round.
Wholesum, third-generation, family-owned and operated farms based in Southern Arizona are growers and distributors of Fair Trade, organic produce. With over 90 years of farming experience, Wholesum has been dedicated to continuous improvement along the supply chain through responsible sourcing, twenty plus years of organic growing, equitable labor practices and environmental protection. They are also pioneering in the fair trade movement as the first Fair Trade Certified farm in the US and partner with organic growers with the same mission and commitment. Through a combination of greenhouse and open field production, Wholesum provides a year-round supply of high-quality organic vegetables. More information is available at www.wh.farm.