Giorgio Fresh Unveils New Packaging in Celebration of 90th Anniversary

October 8, 2018
By: Jen Velasquez

TEMPLE, Penn.- October 8, 2018 -  Giorgio Fresh proudly celebrates its 90th anniversary and unveils its new packaging at this year's PMA Fresh Summit in Orlando, Fla.

As part of its commitment to leading the category in innovation and insights, the company looked inward starting with a packaging refresh, as it is the first interaction the consumer has with the brand. Consumers are looking for clean, simple labels in bold colors that stand out on the shelf. "Less is more" truly is the name of the game when it comes to Giorgio's new packaging as they improve the shopping experience for consumers: the sleek, bright new labels are color coded by subcategory and invite consumers to visit their website for hundreds of recipes at the click of a mouse.

Giorgio will celebrate their new packaging and anniversary milestone at this year's Fresh Summit with a brand-new booth featuring an open footprint which allows the company to showcase its "Wall of Innovation," cooking station and the now well-known Giorgio coffee stand.

"Giorgio has a beautiful and rich history that started in 1928 when Pietro Giorgi built his first mushroom house in Temple, Pennsylvania and started our long-standing tradition of growing high-quality," said Greg Sagan, executive vice president of sales and marketing. "As we head into the tenth decade of service to our customers, we are proud to offer the same quality in packaging that speaks more to today's consumer."

Stop by booth #2872 for a first-hand preview of the new packaging and stay to celebrate the 90th anniversary over a cup of coffee at our new booth!

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About Giorgio Fresh
Since 1928, Giorgio Fresh, the premier grower, packer and shipper of mushrooms has enjoyed a long-standing reputation for providing the worldwide retail and food service industry with the finest quality mushrooms. A family-owned business with a family tradition of excellence, the Giorgio brand has come to stand for quality and integrity nationally. For more information, visit Giorgio online at or call 1-800-330-5711 for sales assistance.