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We are a strategy centric firm focused on the fresh produce supply chain from seed to retail.
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At GoldenSun Insights, we turn insights into results.

“Our business was founded on our deep understanding of what drives retail produce operations. We combine our retail insights with strategic work throughout the supply chain, including the seed industry, growers, shippers, wholesalers, and retailers. We support our clients in crafting solutions that elevate their products and services beyond commodities to value-added positioning for retailers.”

- Don Goodwin, Founder (1962-2021)

strategy business development organizational development marketing category management
We deliver

We collaborate with our clients to craft a comprehensive strategic plan that becomes the focus of growing the company. We are also adept at crafting specific strategies for sales, product, marketing, and team approaches.

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Our Results

Opals are one of the few naturally non-browning and non-GMO apple grown exclusively in the United States by FirstFruits Farms in Washington. FirstFruits Marketing partnered with GoldenSun Insights to craft a long-term strategy, positioning Opal as one of the top apples in the marketplace.

  • Golden Sun Insights
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  • Opal Apples

Talented Team

Jenna Sewalt
Jenna Sewalt
Marketing Coordinator
Tim Rogers
Tim Rogers
Business Development Manager
Naba Bakar
Naba Bakar
Vice President of Marketing
Randy Riley
Randy Riley
Co-owner
Ashley Pursel
Ashley Pursel
Marketing Manager
Shelby Ralston
Shelby Ralston
Senior Marketing Manager
Brandon Joplin
Brandon Joplin
Category Insights Analyst
Kayla Pilcher
Kayla Pilcher
Marketing Associate
Jenney Tenney
Jenney Tenney
Business Strategy Advisor
Jason Fuller
Jason Fuller
Co-owner
Alyssa Hoffman
Alyssa Hoffman
Marketing Coordinator
Learn More About Our Team