We are a strategy centric firm focused on the fresh produce supply chain from seed to retail.

At GoldenSun Insights, we turn insights into results.

“Our business was founded on our deep understanding of what drives retail produce operations. We combine our retail insights with strategic work throughout the supply chain, including the seed industry, growers, shippers, wholesalers, and retailers. We support our clients in crafting solutions that elevate their products and services beyond commodities to value-added positioning for retailers.”

- Don Goodwin, Founder (1962-2021)

We deliver

Strategy

We collaborate with our clients to craft a comprehensive strategic plan that becomes the focus of growing the company. We are also adept at crafting specific strategies for sales, product, marketing, and team approaches.

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Hear it from our clients.

“We partnered with GoldenSun over 5 years ago when it was the moment to bring our game-changing vegetable variety to the market. Don and his capable team stayed one step ahead of the trends, which enabled them to see the opportunities and deliver insights that others may miss."