The GSI Blog
In today's world, where ethical and sustainable practices are gaining increasing importance, fair trade has emerged as a powerful movement that empowers farmers and workers in developing countries.
In today's bustling supermarket and retail landscape, the fresh produce aisle can easily be seen as just another commodity. But this is where the power of strategic brand awareness can truly shine. Businesses can reshape consumer perceptions of fresh produce and ultimately bolster sales.
Inflation profoundly influences both consumers and businesses. As the cost of living continues to rise, individuals find their purchasing power diminished, compelling them to seek financially prudent alternatives. Navigating the implications of inflation on the fresh produce market necessitates a thorough examination of the merits and limitations of fresh and frozen produce.
Emotional branding is the cornerstone of all great marketing giants. Think of the big-name ones we all know and love. The top-tier companies that we are all familiar with have imbued their brand with an emotional story.
The Conflict in the Ukraine. COVID-19. Port backups. Labor Shortages. Rising Inflation. These are the explanations discussed in the media when we talk about the problems along the global supply chain.
The apple industry has faced no shortage of challenges over the past ten years. The largest looming problem is the continued decline of sales across the commodity.