Press Releases

Crave the Crunch this Holiday Season, Opal Apples are back

December 8, 2021
By: Zach Snyder

YAKIMA, WA, December 8, 2021 – FirstFruits Marketing is excited to announce the launch of another Opal apple season. Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture making it the yellow apple with a crispy bite. This year, retailers can look forward to a campaign targeted to their needs and supported by new tactics for eCommerce and more. Consumers can also look forward to a PBS special in the new year highlighting the FirstFruits Farm where Opal apples are grown. The special will air in the Winter of 2022.

“We’re looking forward to this Opal season,” says Joe Vargas, of FirstFruits Marketing, “This year our focus is on innovative marketing tactics and integrating with retailers to support awareness and sales conversions for Opal.”  

In addition to its new campaign, FirstFruits Marketing is happy to be supporting another year of Youth Make a Difference, a scholarship program for youth led nonprofit organizations doing good nationally. Last year, 6 organizations received grants from the Youth Make a Difference that went towards youth programs.

Opal is back in stores now and will be available through late spring. Learn more about FirstFruits Marketing by visiting their website and Opal apples by visiting


About FirstFruits Marketing

FirstFruits Marketing is dedicated to growing the highest quality apples and cherries in the industry. We grow over 10 varieties of apples and cherries spread across 10,000 acres in Eastern Washington. We are unique in the industry because our fruit is grown, stored, and packed at the same location—a practice unmatched in our industry giving us greater control over the quality and safety of our products. For more information on FirstFruits Marketing visit