FirstFruits Farms Kicks Off Opal® Apple Season with More Volume and Fresh Marketing

Yakima, WA, November 4, 2025 – FirstFruits Farms, the exclusive grower of Opal apples, is excited to announce the kickoff of the highly anticipated Opal season. Known for its signature bright yellow skin, naturally non-browning flesh, and tangy yet sweet flavor, Opal continues to deliver an eating experience unlike any other apple.

This season, shoppers will see new packaging that highlights Opal’s bright color and crisp, sweet flavor, while making it pop out on the shelf. The refreshed design reflects FirstFruits’ focus on giving consumers a fresh look and a high-quality experience.

Adding to the excitement, Opal is partnering with a leading nutritionist to debut a new collection of recipes that showcase Opal’s versatility in everyday meals and snacks. This collaboration reinforces Opal’s position as both a delicious and health-forward choice for families.

Opal has several exciting plans to connect with consumers throughout the season. From celebrating National Opal Apple Day on December 9th to launching a nationwide social media and Hulu campaign, the brand is bringing more visibility and fun to the Opal experience. Opal will also host an influencer brand trip designed to share the story behind the apple and highlight what makes it one of a kind

As the #3 top-selling club variety in the U.S., Opal continues to capture strong consumer demand. This season, FirstFruits is anticipating excellent quality across the crop, backed by a forecast showing significant production growth: conventional volumes up 69% and organic volumes up 121% compared to last year.

“Opal Apples represent more than just a snack; they’re an experience,” said Emily Cox, Marketing Manager at FirstFruits Farms. “This season, we’re not only bringing consumers high-quality fruit but also fresh ways to enjoy it, from new packaging to nutritionist-driven recipes. With strong production and growing demand, Opal is positioned to shine brighter than ever in produce aisles across the country.”

As Opal returns to stores nationwide, FirstFruits Farms continues its mission to provide fruit that delivers both great taste and a healthier choice for families. Consumers can expect to see Opal apples back in grocery stores nationwide in the coming weeks. For more information about availability or to connect with the team, please reach out to a FirstFruits representative.

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