Plant Grow Harvest Earns IFPA’s Best First-Time Exhibitor Award for Digs Booth

Cochise, AZ – October 9, 2025 – The Plant Grow Harvest (PGH) team took home the Best First-Time Exhibitor Booth Award at the IFPA Global Produce & Floral Show, earning standout recognition for its engaging booth experience, product innovation and cohesive brand approach that unites both baby and big-sized potatoes under one bold identity.

IFPA marked the official launch of Big! Digs, PGH’s new line of full-sized potatoes designed to complement Tasty Little Digs mini potatoes. Together, the two products represent a streamlined approach to the potato category, reducing label pollution on the shelf with consistent and instantly recognizable branding. The combined lineup gives retailers and consumers a clear, connected choice of sizes, simplifying the shopping experience and strengthening shelf impact.

The booth invited attendees into a full sensory experience, illustrating PGH’s story across five vibrant quadrants:

• A mini greenhouse, highlighting Plant Grow Harvest’s seed-breeding expertise
• Lush potato foliage to represent its growing operations
• A display of potatoes being harvested straight from the soil, capturing the freshness of the field
• Back-to-back Euro tables anchored the display—Big! Digs on one side and Tasty Little Digs on the other demonstrating the company’s full product lineup and cohesive category approach
• Cooking and serving delicious creamer potatoes - A depiction of mini potatoes in home, at the table, emphasizing how the brand connects farm to family

For a brand making its first appearance at the IFPA show, the response was overwhelmingly positive. Throughout the event, the booth drew a steady stream of visitors eager to sample freshly cooked potatoes and explore PGH’s full array of eye-catching products. Attendees commended PGH for “cleaning up the shelf” with its modern, colorful packaging, vibrant visual identity and engaging in-booth sampling experience. The approachable brand tone and consumer-first messaging helped bring the Digs story to life and set it apart from more traditional displays.

“We’re deeply honored to receive the Best First-Time Exhibitor Award at IFPA,” said Dave Yeager, chief sales officer at Plant Grow Harvest. “This recognition reflects the collective dedication of our team throughout the launch of Digs and reinforces our mission to elevate the potato category through innovation, quality and consistency. We’re excited by the momentum this brings and are proud to be part of such a collaborative and forward-thinking industry that continues to champion progress and partnership across the supply chain.